Novice copywriters feem ntau ntawm qhov poob thaum lub rooj sib tham cov lus txiav txim txhawm rau sau cov meta cim npe thiab sau cov ntsiab lus tseem ceeb. Feem ntau hais kom sau ntawv "rau tib neeg" thiab ib puag ncig cov yuam sij nrog cov ntawv sau uas cuam tshuam. Nws yog txaus kom nkag siab ib zaug nws yog dab tsi, thiab feem ntau ntawm cov lus nug ploj mus. Tab sis kev coj ua yog hwm thoob plaws lub neej.
Cia peb tshawb xyuas cov ntsiab lus thiab cov ntsiab lus uas tau pom hauv kev ua haujlwm ntawm cov ntawv luam tawm.
Thawj nqe lus
Tus kws theej tawm yog tus neeg uas sau cov ntawv tshwj xeeb uas tsis ua haujlwm rau lwm tus, tab sis raws li ntau yam ntaub ntawv.
Tus kws sau cia yog tus neeg uas tsis muaj cov ntsiab lus tshwj xeeb, tawm hauv lub ntsiab lus tseem ceeb.
Seo cov lus sau sau feem ntau yog rau cov neeg hlau, tsis txaus siab nrog cov ntsiab lus, thiab yog qhov tsis txaus ntseeg rau tib neeg.
Tshooj lus rau tib neeg - cov khoom siv zoo siv cov ntsiab lus thiab lawv cov lus qhia. Sau rau tib neeg nyeem tau, nrog qhov kev nthuav tawm ntau tshaj plaws.
Cov ntawv luam tawm muag - cov ntawv luam coj mus muag tsom rau ua qhov kev nyiam ntawm tus nyeem thiab coj nws mus rau ib qho kev ua tiav (hu xov tooj, sau daim foos, thiab lwm yam).
Dab tsi yog meta cim npe
Cov ntawv cim qhia Meta yog cov lus tshwj xeeb ua cov lus tseem ceeb-txhawm rau txhawm rau ua kom qhov pom ntawm cov khoom ntawm cov ntawv tshawb nrhiav.
Rau daim ntawv theej tawm, nws txaus kom paub 3 lub ntsiab lus meta tseem ceeb:
Npe;
· Cov lus piav qhia;
. Cov ntsiab lus.
Raws li txoj cai, novice copywriters tau ploj ntawm qhov pom ntawm cov qhua tuaj noj mov sau cov cim npe meta.
Cov Npe - cov ncauj lus uas pom hauv qhov browser bar thaum nkag mus rau hauv lub vev xaib. Nws yog sau siv qhov lo lus tseem ceeb thiab yuav tsum txawv me ntsis ntawm cov npe ntawm cov khoom.
Cov lus piav qhia - cov lus piav qhia txog cov khoom lag luam uas tau sau txog hauv cov lus sau los ntawm kev xav pom zoo. Daim meta no tshwm nyob rau hauv cov ntaub ntawv tshawb.
Cov ntsiab lus - cov ntsiab lus yog muab los ntawm cov qhua tuaj noj mov, lossis uas yuav tsum pom los ntawm peb tus kheej (ntau dua ntawm qhov no hauv tsab xov xwm tom ntej). Cov yuam sij xav tau rau kev tshawb nrhiav neeg hlau kom nrawm pom cov khoom rau qee cov lus nug.
Cov ntsiab lus tseem ceeb tau xaiv raws li qhov ntau zaus ntawm kev thov rau lub ncauj lus ntawm kev txaus siab rau cov neeg siv khoom.
Rau qhov no muaj kev pabcuam Yandex tshwj xeeb - Yandex Wordstat. Nws yog txaus kom nkag mus rau cov lus uas xav tau lossis cov kab lus rau hauv kab ntawv tshawb ntawm cov kev pabcuam, thiab nws lub tshuab kev tshuaj xyuas yuav ua tiav cov ntsiab lus ntawm qhov zaus ntawm kev thov.
Qhov tseeb thiab tsim
Cov ntsiab lus ntawm tsab xov xwm yuav tsum muaj feem cuam tshuam nrog cov ntsiab lus, uas yog, sau rau lawv thematically.
Tus tsim qauv ntawm tsab xov xwm tau ua tiav nrog cov cim npe:
- Н1 - Npe;
- H2 - Subtitle;
- H3 - Nested subtitle.
Raws li txoj cai, qhov teeb meem tsis txuas ntxiv mus.
Lub cim ntawm cov cim npe tsim tau ua tiav hauv kev kho qhov muag pom ncaj qha thaum lub sijhawm xa cov khoom.
