Kev tshaj tawm yog qhov tseem ceeb ntawm kev them nyiaj rau koj cov xaib. Nws yog nws leej twg yuav muab koj cov nyiaj tau los, uas nyob rau hauv lem yuav them tus nqi ntawm tus sau thiab hosting, nrog rau txhawb koj hauv kev txhim kho lub xaib. Txawm li cas los xij, dab tsi yog qhov kev tshaj tawm zoo tshaj plaws los tso rau hauv koj lub xaib? Qhov twg yog qhov zoo dua: daim chij lossis ntawv zij?
Banner tshaj tawm
Cov ad no yog tsim los txhawb cov ntaub ntawv hais txog ib lub hom lossis kev pab hauv lub siab ntawm cov neeg caij tsheb. Tsis tas li, nyob rau hauv cov ntaub ntawv ntawm banner advertising, koj tsis tas yuav sau, txua lossis tsim dab tsi. Vim tias tus tshaj tawm yog teeb daim chij uas tau tsim los ntawm nws tau ntev.
Qhov tsis zoo ntawm qhov kev tshaj tawm no yog tsis muaj kev lav tias cov tshaj tawm yuav xaiv koj lub xaib, thiab tsis muaj kev lees paub tias yog lawv xaiv, lawv yuav them tus nqi zoo rau nws.
Pros:
• Daim paib tshaj tawm tsis tas yuav muaj kev cuam tshuam ntau. Koj tsuas yog xav tau tso nws thiab tsis tas yuav muaj kev siv zog ntxiv.
Cov minuses:
• Tsuas muaj ib qho rho tawm ntawm no, tab sis tseem ceeb heev. Lawv yuav them me ntsis. Tus tshaj tawm yuav siv nyiaj ntau rau kev tsim kho ntawm chij, yog li nws yuav zoo li them tsawg dua rau nws qhov kev tso kawm.
Teaser tshaj tawm
Yog tias koj tsis tuaj yeem khwv nyiaj nrog chij, tom qab ntawv nyeem tuaj rau kev cawm.
Lub teaser yog qhov tsis paub ad. Cov lus tshaj tawm uas muaj ib feem ntawm cov ntaub ntawv hais txog cov khoom, thiab cov khoom lag luam nws tus kheej tsis tso tawm.
Kev nrhiav nyiaj ntawm cov ntawv nyeem yog, ntawm chav kawm, yooj yim, tab sis qhov tsis zoo yog tias, raws li txoj cai, cov kas fes muaj qhov tsawg kawg ntawm qhov tseeb thiab qhov siab tshaj ntawm kev zam dhau. Yog li no, ua ntej tso cov ntawv qhia rau koj lub vev xaib, xav ib puas npaug thiab tshawb xyuas tus neeg tshaj tawm ob puas npaug.
Pros:
- Koj tuaj yeem ua nyiaj tau zoo ntawm cov lus tshaj tawm no.
- Qhov yooj yim ntawm daim ntawv tshaj tawm no ntau heev. Teaser tshaj tawm yog ib puas lub sij hawm yooj yim tshaj li tus chij tshaj tawm, thiab tib lub sij hawm lawv tau them zoo npaum li cas rau nws.
- Raws li txoj cai, teaser tshaj tawm coj tau nyiaj ntau heev thiab yog qhov kev thov zoo. Yog li no, yuav tsis muaj ib tug tawm mus yam uas tsis muaj nyiaj thiab ua haujlwm hauv khw lag luam teaser.
Cov minuses:
- Coob tus tib neeg muaj kev ntxhov siab los ntawm cov ntawv tshaj tawm. Yog li no, yog tias koj tsis xav tau txais kev tsis txaus siab los ntawm koj cov neeg sau npe, los sis mob siab ntxiv, tsis kos npe, ces nws zoo dua tsis txhob txiav nyiaj rau hauv txoj kev no.
- Tso cov lus tshaj tawm rau hauv lub vev xaib yog qhov pheej hmoo. Thiab kev tso kawm ntawm teaser lossis chij tshaj tawm yog qhov muaj kev pheej hmoo. Txhua tus neeg siv internet hlub ob yam: qhov chaw pub dawb thiab tsis muaj kev tshaj tawm. Yog li, tom qab tso kev tshaj tawm, tus naj npawb ntawm cov neeg rau npe lossis cov neeg tuaj saib xyuas tsis tu ncua, raws li txoj cai, tsawg dua.
Yog tias koj xaiv ntawm teaser thiab chij tshaj tawm, tom qab ntawd cov tsis tseem ceeb tshaj plaws yog tus chij ib, thiab qhov them nyiaj tshaj yog qhov teaser. Yog lawm, kev pheej hmoo ntawm cov ntawv tshaj tawm yog ntau zaus ntau dua, tab sis ntawm qhov tod tes, los ntawm kev tso tawm cov lus tshaj tawm ntawm koj lub xaib, koj tsis yuam tus neeg nyem rau ntawm cov cim ad.
Nws tsis tuaj yeem hais qhov tsis muaj tseeb uas hom kev tshaj tawm yog qhov zoo dua. Txhua yam muaj qhov zoo thiab qhov zoo. Tus tswv tsev xaib lawv tus kheej yuav tsum txiav txim siab qhov twg yog qhov zoo tshaj rau lawv cov neeg siv thiab dab tsi uas tsis yog.
