SEO optimization yog tsim los tsa qhov chaw ntawm qhov chaw tshwj xeeb rau qhov uas nws tau ua ntawv thov hauv cov txiaj ntsig hauv kev tshawb fawb. Sab hauv thiab sab nraud cov cuab yeej siv tau rau qhov kev nqis tes ua.
SEO tus nqi
Cov ntawv luv rau SEO sawv ntsug rau Kev Nrhiav Kev Txhim Kho Zoo, uas txhais tau ib pawg ntsuas kev ua kom zoo rau qhov chaw ntsuas rau kev tshawb nrhiav cov lus nug cav.
Lub luag haujlwm tseem ceeb ntawm SEO kev ua haujlwm tau zoo yog nyiam cov neeg tuaj saib rau lub xaib rau cov lus nug tseem ceeb hauv kev tshawb nrhiav. Txhawm rau Google, Yandex, Mail.ru, thiab lwm yam muab tawm cov kev txuas rau koj lub xaib ntawm thawj zaug ntawm qhov kev thov ntawm cov neeg siv, koj yuav tsum ua raws li cov hauv qab no.
Hauv cov ntawv ntawm nplooj ntawv uas koj xav kom tus neeg siv mus, yuav tsum muaj qee tus lej ntawm cov ntsiab lus thiab cov nqe lus, uas yog, cov lus ntawd uas cov neeg siv tshawb rau koj cov khoom lossis kev pabcuam hauv Is Taws Nem. Cov ntsiab lus ploj mus tuaj yeem ua rau cov neeg siv khoom tsis zoo tuaj yeem nrhiav koj lub xaib. Tib lub sijhawm, lawv qhov kev kub ceev dhau lawm yog qhov tsis zoo los ntawm cov neeg nyeem thiab tshawb hauv robots.
Cov ntawv sau rau ntawm nplooj ntawv yuav tsum yog "rau tib neeg", uas yog, nws yuav tsum yog sau kom zoo thiab muaj kev sib txuam. Tshawb nrhiav cov neeg hlau tuaj yeem txo qis rau qeb duas ntawm cov xaib uas lawv cov ntsiab lus (cov ntsiab lus ntawm cov ntsiab lus) yog oversaturated nrog cov ntsiab lus thiab nqe lus nrog cov qauv sau thiab cov ntawv sau sib txawv. Qhov no txhais tau hais tias qhov chaw nyob rau hauv kev muab cov qhab nia yuav tsawg dua. Qhov no txo qhov ntxim nyiam uas ib tus neeg yuav khoom yuav pom koj tus xaib thiab ua kev yuav khoom.
Cov kev txuas los ntawm ntau cov khoom siv Is Taws Nem yuav tsum ua rau koj lub xaib. Qhov no yog qhov ntsuas kev ua haujlwm rau lub luag haujlwm ntawm cov xaib, uas tseem cuam tshuam txog txoj haujlwm nyob rau hauv qhov chaw tshawb. Txhawm rau nce mus txuas ntxiv, koj yuav tsum sau npe koj lub xaib hauv ntau cov ntawv sau npe thiab kev ntaus nqi, tshaj tawm cov ntawv sau nrog cov ntawv txuas rau lub xaib ntawm cov khoom siv tsis yog lag luam, blogs, cov rooj sib tham.
SEO copywriting
Lub cuab tam tseem ceeb rau kev tshawb fawb cav txog kev ua haujlwm ntawm lub vev xaib yog nws cov ntsiab lus. Cov kws tshaj lij txoj haujlwm luam tawm rau qhov no kom cov ntsiab lus ntawm lub xaib ua tiav cov hom phiaj xws li:
- muab cov neeg tuaj saib lub hom phiaj nrog cov ntaub ntawv lawv nrhiav rau hauv cov ntawv uas yooj yim nyeem (ntim ntawm cov ntawv sau, tom qab thiab cov ntawv xim, sau ntawv loj, faib ua pawg lus thiab teev cov ntawv teev npe, thiab lwm yam);
- kev tshaj tawm ntawm cov khoom siv Is Taws Nem hauv qee qhov kev nug hauv cov tshawb nrhiav tshuab (siv cov kab lus tseem ceeb hauv qhov raug nqi, nyob hauv qhov chaw nyob hauv cov ntawv sau thiab sau cov lus raug);
- ntseeg kom hloov dua siab tshiab - txhawb cov neeg nyeem los ua qhov kev txiav txim siab tsim nyog (yuav khoom, hu xov tooj, ntawv sau, sau npe).
Txhua yam kev ua no hais txog qhov kev hu ua "dawb". Cov txheej txheem ntawm "grey" lossis "dub" SEO suav nrog: saturating cov ntawv nyeem nrog cov nqe lus tseem ceeb, tsim cov qhov rooj nkag, sau cov nplooj ntawv xaib nrog cov kab lus tseem ceeb hauv cov ntawv luam me me kom phim cov xim tom qab, thiab lwm yam. Qhov kev tswj hwm ntawm cov kev tshawb pom no tuaj yeem ua rau tshawb nrhiav lub tshuab.
