10 Qhov Pib Ua Yuam Kev Hauv Kev Teeb Tsa Google Adwords Thiab Yandex Direct

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10 Qhov Pib Ua Yuam Kev Hauv Kev Teeb Tsa Google Adwords Thiab Yandex Direct
10 Qhov Pib Ua Yuam Kev Hauv Kev Teeb Tsa Google Adwords Thiab Yandex Direct

Video: 10 Qhov Pib Ua Yuam Kev Hauv Kev Teeb Tsa Google Adwords Thiab Yandex Direct

Video: 10 Qhov Pib Ua Yuam Kev Hauv Kev Teeb Tsa Google Adwords Thiab Yandex Direct
Video: Как перенести кампании из Yandex Директ в AdWords? 2024, Kaum ib hlis
Anonim

Tus neeg twg uas pib paub txog kev ua lag luam nyob hauv Is Taws Nem, nws yog qhov tsim nyog kom paub cov neeg nyiam ua yuam kev pib thaum tsim kev tshaj tawm hauv Yandex Direct thiab Google Adwords. Nws yog qhov tsim nyog tias txawm tias cov tib neeg uas tau ua haujlwm hauv kev lag luam hauv Is Taws Nem ntev ntev tseem tseem ua qee qhov yuam kev uas teev rau hauv qab no.

Cov ntsiab lus tsis raug

Thaum tsim cov npe ntawm cov ntsiab lus tseem ceeb, nws yog qhov tsim nyog los siv tsuas yog lawv cov lus qhia tseeb. Qhov no yog qhov tseem ceeb kom tsis txhob “nkim nyiaj”. Feem ntau cov lus thov ntau tau kaw cov phiaj. Piv txwv li, cov no yog cov lus nug "them nyiaj", "smartphone" lossis cov zoo li rau cov lus nug "yuav ib lub xov tooj".

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Yog tias koj siv cov kev thov ntau zaus, tom qab ntawd cov kev thov los ntawm lwm tus tshaj tawm yuav qhia ib txhij nrog lawv.

Lub npe tsis muaj zog ntawm "rho tawm lus"

Txhua qhov kev thov tuaj yeem txhais raws ntau txoj kev, vim tias txhua tus neeg muaj nws tus kheej qhov kev xav thiab kev xav hauv ib qho xwm txheej twg. Yog li, koj yuav tsum tsis txhob quav ntsej txog cov lus piav qhia ntawm cov npe "Rho tawm lus".

Piv txwv, yog tias ib tug neeg ntaus hauv lub tshuab tshawb xyuas zoo li "Fabkis txoj", lawv tuaj yeem tsaws rau ntawm cov chaw laus.

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Geo Chaw

Txawm tias muaj qhov tseeb tshaj tawm kev tshaj tawm, muaj qhov tshwm sim uas xaj rau cov khoom yuav los ntawm txhua qhov chaw hauv Russia. Thiab qhov ntawd tsis yog qhov phem, tab sis dab tsi yog tias lub tuam txhab ua haujlwm nrog tsuas yog ib lub nroog? Yog tias muaj qhov teeb meem zoo li no, tom qab ntawd thaj chaw geo tsis raug coj mus rau hauv kev tshaj tawm hauv kev tshaj tawm, thiab kev tshaj tawm raug nthuav tawm tsis hais tus neeg nyob qhov twg.

Lub sij hawm phiaj

Cia peb hais ib lub tuam txhab xa cov lag luam noj su. Nws puas ua kev txiav txim siab xaj ib qho lag luam noj su thaum 4 teev sawv ntxov lossis yav tav su? Tsis txhob yaim koj tus kheej thiab xav tias cov neeg siv khoom tab tom nrhiav koj cov khoom 24/7. Cov kev thov thiab cov neeg tuaj saib lub hom phiaj muaj lawv lub sijhawm ntshiab los ua haujlwm tshaj tawm thaum tshawb fawb yog nquag.

Yog tias kev thov tsis mus ntxiv yam tsis muaj kev pab los ntawm ib tus neeg ua haujlwm (tus thawj tswj haujlwm), koj yuav tsum teem sijhawm lub hom phiaj raws li nws cov sijhawm ua haujlwm.

Ntau tus thov rau ib qho ad

Hom phiaj yog lub caj qaum ntawm ib qho kev tawm phiaj xwm, yog li koj yuav tsum khiav txhua yam los ntawm kev sim ntau yam. Thiab muaj ob qho laj thawj vim li cas koj thiaj li tsis tsim ntau cov lus nug hauv ib qho kev tshaj tawm:

  1. Tus nqi yuav ntau npaum li cas, vim hais tias kev tshawb nrhiav cav saib qhov tseem ceeb ntawm qhov tseeb;
  2. Ib qho ntawm cov kev thov yuav tso tseg tsis ua haujlwm, thiab nws yuav pom tau tias qhov kev thov twg yog tsuas yog los ntawm kev sim thiab kev ua yuam kev.

Ib tus nqi rau ib lub ntsiab lus thiab tshawb

Lwm qhov yuam kev. Nws yog qhov tsim nyog los cais cov lus qhia no. Muaj qhov sib txawv loj ntawm cov neeg siv hauv cov pawg no. Cov uas tuaj nyob hauv qab cov ntsiab lus tshawb nrhiav yog cov uas tuaj tsuas saib thiab kawm. Thiab cov neeg uas ua cov lus nug tseeb yog cov neeg siv uas xav tau yuav ib yam khoom. Yog li koj tuaj yeem them tsawg dua rau cov ncauj lus.

Cov nqe lus ntsig

Yog tias, thaum ua haujlwm ntawm kev tshaj tawm ad, koj tsis siv sijhawm me ntsis los ua cov lus nug ntsig txog, tom qab ntawd koj tuaj yeem sag ntawm qhov tsis muaj tseeb ntawm tag nrho cov tuam txhab tshaj tawm. Piv txwv li, yog tias koj siv cov lus nug zoo li "yuav lub xov tooj", ces nws tuaj yeem qhia cov lus tshaj tawm rau lwm cov lus nug uas zoo ib yam hauv cov ntsiab lus ("yuav rooj plaub hauv xov tooj", "yuav ib rooj plaub", thiab lwm yam).

Qhov chaw tso zis tsis raug

Yog hais tias lub xeev ntawm kev kub ntxhov tau teeb tsa tsis raug, qhov kev tshaj tawm dag tau tuaj yeem dhuav nrog tus neeg. Thaum kawg, nws yuav tso tseg kev nias ntawm qhov ad thiab thaiv nws, vim nws tau nkees ntawm ad. Tsim nyog zaus - txog 5 cov kev xav rau txhua tus neeg siv.

Ceeb toom thiab tsis quav ntsej nws

Txhua tus neeg tau ntsib qhov no: nws tau thov ib qho, thiab tam sim no kev tshaj tawm rau qhov kev thov no pib ua raws li txhua lub xaib. Qhov no yog qhov tseem ceeb rau siv raws li remarketing them tawm.

Hauv kev tshawb ntawm qee yam khoom, cov tib neeg saib thiab piv rau ntau lub vev xaib. Thiab nws feem ntau tshwm sim uas cov neeg siv tsuas yog tsis muaj peev xwm nrhiav / nco txog qhov chaw uas lawv txiav txim siab tso tseg. Hauv cov xwm txheej zoo li no, pop-up ad zoo li qhov no yuav pab tau.

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Qhov chaw tsis zoo

Ntsiab lus tsis kawg. Cov ntsiab lus teb, yog qhov cuab yeej tshaj tawm zoo tshaj plaws, tsis muag dab tsi kiag li. Nws tsuas yog pab cov muaj peev xwm tus neeg yuav khoom tuaj rau ntawm qhov chaw thiab tso kev txiav txim. Thiab lub xaib zoo yuav tsum muaj nws tus qauv nrog cov khoom siv xav tau. Cov no suav nrog:

  1. Cov khoom lag luam tau txais txiaj ntsig;
  2. Txhawb tus neeg siv los nqis tes ua;
  3. Muag cov ntawv nyeem;
  4. Kev ua raws tag nrho nrog cov lus thov;
  5. Cov tswv yim xav los ntawm tub lag luam.

Tsim Tawm

Cov no yog TOP-10 yuam kev hauv cov chaw tshaj tawm, uas yog tsim los ntawm ob tus pib thiab cov tub txawg. Nws yog ib qho tsim nyog yuav tsum kawm txog kev teeb tsa ntawm cov tuam txhab tshaj tawm thiab ua haujlwm ntawm txhua qhov kev tshaj tawm, thiab tom qab ntawd cov ntawv tshaj tawm yuav coj qhov kev xav tau.

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