Cov ntsiab lus tshaj tawm yog cov ntawv tshaj tawm hyperlink tawm, cov ntsiab lus ntawm qhov hloov pauv raws li tus neeg siv kev thov. Cov ntawv tshaj tawm no tau muab tso rau ntawm cov nplooj ntawv tshawb nrhiav thiab hauv cov xaib uas muaj cov ncauj lus zoo ib yam. Lub ntsiab lus ntawm kev tshaj tawm kev lag luam no yog txhawm rau tshaj tawm cov kev tshaj tawm rau cov neeg uas muaj peev xwm txaus siab saib lawv.
Kev nthuav dav ntawm kev tshaj tawm cov ntsiab lus tshaj tawm tau pib tom qab Bill Gross patented lub tswv yim ntawm muag txuas hauv 1997. Nws lub ntsiab yog nyob rau hauv qhov tseem ceeb ntawm cov khoom lag luam tshaj tawm ntawm cov lus nug tshawb, thiab tom qab ntawd tsuas yog seem ntawm cov ntawv tshawb pom. Ob qhov kev tshawb fawb loj thiab tus tswv tsev xa tswv yim no. Tsis ntev, thawj tus xaib, Goto.com, tau tsim los muag cov kev txhawb nqa txuas. Hauv peb lub tebchaws, thawj cov kev sib txuas tau tshwm sim hauv Yandex. Lwm tus thawj coj ntawm Lavxias kev ua lag luam, Begun cov ntsiab lus tshaj tawm cov lus tshaj tawm, tau tsim nyob rau xyoo 2002. Qee lub sijhawm dhau los, nws tau nkag mus rau hauv qhov kev pom zoo nrog Google, uas tau koom nrog muag kev tshaj tawm muag khoom los ntawm Google Adsense system.
Cov ntsiab lus tshaj tawm yog ib qho ntawm cov kev tshaj tawm ntau tshaj ntawm kev tshaj tawm hauv Is Taws Nem. Thaum tshawb nrhiav cov ncauj lus ntawm lub vev xaib, tus neeg siv teeb tsa cov ntsiab lus tseem ceeb thiab, nrog rau cov npe ntawm nplooj ntawv, pom qhov thaiv ntawm cov ntsiab lus ntsiab lus tshaj tawm uas sib haum rau cov lus tshawb. Yog li ntawd, qhov tseem ceeb tseem ceeb ntawm cov kev tshaj tawm yog tias nws nyiam cov cav tshawb nrhiav, uas yog, tsom rau cov tsheb khiav. Kev tshaj tawm yuav pom tsuas yog cov neeg txaus siab rau cov khoom lag luam thiab cov kev pabcuam.
Lwm qhov zoo tseem ceeb ntawm kev tshaj tawm ntsiab lus:
- cov ntawv nyeem me me tsis cuam tshuam cov neeg siv khoom;
- tus kwv tij pheej yig rau tus tshaj tawm;
- kwv yees tau tshwm sim thiab muaj peev xwm taug qab cov nuj nqis ntawm cov nyiaj, qhov kev cuam tshuam ntawm kev tshaj tawm tuaj yeem ntsuas tau siv cov cuab yeej tshwj xeeb
- kev ua haujlwm ntawm kev ua haujlwm tau zoo - kev tshaj tawm kev tshaj tawm yog ib qho yooj yim kom tau sai kho kom nws cov hauj lwm zoo.
Txhua tus neeg khwv tau nyiaj ntawm cov tshaj tawm ntawd - cov tshaj tawm lag luam, tus tswv thaj chaw, thiab cov tshuab tshawb nrhiav. Thawj qhov nyiam cov neeg siv khoom, cov webmasters muaj qee qhov feem pua rau txhua nias ntawm kev tshaj tawm tau tshaj tawm ntawm lawv qhov chaw, thiab qhia cov nyiaj tau los nrog cov koom ua ke ntawm cov ntsiab lus tshaj tawm. Tus tshaj tawm them rau nias.
Cov ntsiab lus tshawb tawm yog tshawb nrhiav thiab thematic. Cov ntawv tshaj tawm tshawb pom tshwm thaum tus neeg siv qhov kev tshawb nrhiav.
Cov ntsiab lus ntsiab lus tseem ceeb tau tshaj tawm rau ntawm nplooj ntawv nplooj ntawv yog tias qhov kev tshaj tawm nyob ze rau qhov kev txaus siab ntawm cov neeg siv. Cov kev tshaj tawm tshwj xeeb yog cov ntaub ntawv ntxiv rau cov nplooj ntawv saib.
Cov ntsiab lus tshaj tawm, zoo li txhua hom kev tshaj tawm, tuaj yeem ua raws li lub hom phiaj xws li nce muag, qhia cov kev pabcuam tshiab lossis khoom lag luam rau kev ua lag luam, ua kev tshaj tawm kev lag luam, thiab lwm yam. Nyob ntawm cov hom phiaj ntawm cov kev tshaj tawm xov xwm tom qab tshaj tawm, qhov kev tso tawm ntawm kev tshaj tawm, lawv cov nqi, ntau thiab lwm yam kev hloov yuav hloov.
