Tshawb nrhiav txheeb cais yog ib qho ntawm ob peb lub zog uas txhawb lub zog kev lag luam niaj hnub no. Yog tsis muaj nws, nws yuav tsis muaj peev xwm los tawm kev tshaj tawm txog kev tshaj tawm online, suav nyiaj txiag thiab twv seb qhov tshwm sim ntawm kev tshaj tawm kev lag luam yog dab tsi. Google thiab Yandex yog ob qhov chaw loj ntawm cov txheeb cais no.
Google yog lub cav tshawb nrhiav loj tshaj plaws nyob hauv lub ntiaj teb. Yandex yog ib tus thawj coj hauv thaj chaw post-Soviet. Txhua txhua hnub, cov kev tshawb fawb no tshawb cov txheej txheem ntau heev ntawm cov lus thov, thaum sau cov txheeb cais ntawm tus naj npawb ntawm kev hu mus rau ib qho kev thov. Cov txheeb cais no khaws cia rau hauv cov servers thiab muab rau cov webmasters, cov neeg lag luam, cov kws tshuaj ntsuam thiab cov tshaj lij tshaj lij uas kawm txog cov ncauj ke, xav tau thiab kev sib tw siv cov ntaub ntawv no hauv kev tshaj tawm kev tshaj tawm thiab kev tshaj tawm lub vev xaib.
Cov kev sib txawv tseem ceeb ntawm kev txheeb cais cov kev pab cuam los ntawm Google (Google Keyword Planner) thiab Yandex (Yandex. Wordstat) yog tias Yandex cov cuab yeej yooj yim, tab sis siv tau yooj yim, thaum Google muaj cov chaw thiab cov tsis tuaj yeem nkag siab thawj zaug nyob rau hauv lub zog tsis yog rau txhua tus. Feem ntau, ob qho tib si pabcuam pabcuam tib lub hom phiaj - muab cov neeg siv nrog cov ntaub ntawv ntawm lub sijhawm ntawm cov lus nug tshawb nrhiav tshwj xeeb (lossis ib pawg ntawm cov lus nug), suav nrog sijhawm.
Txheeb cais los ntawm Google
Keyword Planner yog cov cuab yeej muaj zog uas tso cai rau koj tsis yog nrhiav kev txheeb cais rau cov ntsiab lus tshwj xeeb, tab sis kuj tau txais cov ntaub ntawv los ntawm cov tshuab tshawb fawb txog cov lus nug tshawb fawb, nrog rau pawg ntawm cov lus nug. Cov ntaub ntawv no muaj txiaj ntsig zoo thaum teeb tsa cov phiaj xwm phiaj xwm hauv Google AdWords advertising network.
Piv txwv li, lub khw muag tsheb txiav txim siab tshaj tawm txog qhov kev thov "yuav ib lub tsheb". Google yuav tsis tsuas qhia koj pes tsawg tus neeg tab tom nrhiav cov lus nug no txhua lub hlis, tab sis kuj tseem yuav muab tag nrho cov kev tshawb fawb uas zoo sib xws: "yuav tsheb", "muag tsheb", "yuav ib lub tsheb" thiab lwm yam. Nyob rau tib lub sijhawm, lub kaw lus yuav tsis tsuas xaiv cov lus txhais rau qhov kev thov tshwj xeeb, tab sis kuj tseem yuav qhia qhov dav dav ("tsheb hauv Moscow") lossis qhia nws kom meej ("muag VAZ 2114 tsheb").
Google tso cai rau koj saib cov txheeb cais ntawm peb hom - dav dav, qhov tseeb sib luag, lossis kab lus sib phim. Cov kev sib tw dav dav suav nrog txhua yam khoom siv ntawm cov lus nug (cov lus nug "yuav ib lub tsheb" yuav suav nrog ob qho tib si "yuav ib lub tsheb uas siv" thiab "yuav lub tsheb ntawm credit" thiab "yuav lub tsheb hauv Moscow"); cov ntais ntawv tseeb yuav qhia cov ntaub ntawv tsuas yog rau cov lus nug "yuav ib lub tsheb"; phrasal txuam yuav txuas cov lus tsis zoo / ntau tshaj rau cov kev suav, tab sis tsis suav cov lus tsim nyog ("muas lub tsheb", "muag tsheb").
Yav dhau los, Yahoo! cov kev pabcuam tseem tau siv los txheeb xyuas cov txheeb cais ntawm cov lus nug tshawb fawb hauv ntu lus Askiv ntawm Is Taws Nem, tab sis ob peb xyoos dhau los nws tau raug kaw.
Txheeb cais los ntawm Yandex
Yandex. Wordstat yog qhov yooj yim thiab yooj yim. Ntxiv rau kev txheeb cais ntawm cov lus nug tshawb fawb, nws qhia tau dab tsi ntxiv rau cov tib neeg tab tom nrhiav, nrhiav cov lus nug tshwj xeeb. Piv txwv li, cov neeg uas tab tom nrhiav rau "yuav lub tsheb" kuj txaus siab rau cov lus nug xws li "tsheb ntawm credit", "tsheb muag tsheb", "ntawv xov xwm pub dawb".
Yandex cov txheeb cais txhawb nqa ob qho kev ua haujlwm ntxiv - exclamation mark thiab quotation marks, uas tuaj yeem sib koom ua ke. Cov ntawv sib dhos ua cim txwv tsis pub hloov cov lus, thiab cov cim qhia tau qhia qhov tseeb ntawm tag nrho cov kab lus. Qhov uas tsis muaj cov neeg ua hauj lwm yuav suav nrog hauv cov kev txheeb cais tag nrho cov lus nug tshawb nrhiav uas muaj tsawg kawg yog ib ntawm cov lus muab hauv lus thiab ntau thiab ntau yam lus.
Piv txwv li, cov lus nug "yuav ib lub tsheb" yuav muaj ob qho tib si "yuav ib lub tsheb uas siv" thiab "yuav ib lub tsheb uas siv" thiab "lub tsheb uas yuav". Cov lus nug "! Yuav ib lub tsheb" yuav suav nrog "yuav ib lub tsheb uas siv" tab sis tsis suav nrog lwm tus, thiab cov lus nug "yuav lub tsheb" yuav suav ob qho tib si "yuav ib lub tsheb" thiab "yuav lub tsheb". Thiab tsuas yog cov lus nug "! Yuav! Ib lub tsheb " yuav qhia cov txheeb cais tseeb nkaus xwb rau qhov kev nug tshwj xeeb no.
Cov lus thov muaj ntau thiab tsis raws caij nyoog. Piv txwv li, feem ntau ntawm kev thov "Santa Claus nyob hauv tsev" yog nyob rau lub Kaum Ob Hlis, thiab "daim pib mus rau Sochi" - nyob rau lub caij nplooj ntoo hlav thiab lub caij ntuj sov.
Thaum npaj kev tshaj tawm cov phiaj xwm kev tshaj tawm, ob qhov kev pabcuam raug siv, raws li txoj cai, hauv tandem.
