Txhawm rau tsim kev lag luam hauv Is Taws Nem, nws yog ib qho tsim nyog muab tso rau ntawm cov chaw tsis yog cov khoom lag luam piav qhia thiab tshaj tawm xwb. Nws yog ib qho tseem ceeb kom sau profile thiab tsaws nplooj ntawv nrog cov ntsiab lus ntawm ntau hom thiab lub hom phiaj.
Muaj ntau qhov zoo sib xws ntawm ob hom ntawm cov ntsiab lus - cov ntaub ntawv xov xwm thiab muag cov ncauj lus, tab sis lawv sib txawv hauv lawv cov ntsiab lus: lub hom phiaj thiab cov haujlwm ua.
Cov ntawv luam kev lag luam - - yog ntawm kev tshaj tawm kev tshaj tawm thiab raug tsim los txhawb cov neeg siv los ua cov phiaj xwm: tau txais kev pab tswv yim, sau npe yuav, hu xov tooj, ua cov ntawv tshwj tseg, ua yuav khoom. Raws li txoj cai, lawv tau tshaj tawm rau ntawm nplooj ntawv tseem ceeb thiab hauv cov ntu tseem ceeb ntawm cov khoom siv hauv web.
Cov lus ntawm qhov pib qhia thiab kev kawm paub - - pab muag muag ncaj qha. Npaj qhia tej yam ntxim nyiam, qhia, qhia tswv yim. Lawv muaj haujlwm ua haujlwm los ntawm kev kos duab rau lub tuam txhab lub vev xaib, nce hom kev ntseeg siab thiab tau txais kev ntseeg siab ntawm cov nyeem. Feem ntau, qhov chaw ntawm cov ntawv tshaj tawm no yog blogs thiab cov rooj sib tham.
muaj cov lus piav qhia cov khoom tau txais txiaj ntsig, tshuaj xyuas thiab cais tawm, piv txwv ntawm cov neeg siv khoom paub. Nws tuaj yeem muab cov kab txuas rau kev sib piv nrog cov qauv zoo sib xws, them nyiaj rau kev txo nqi thiab kev tshaj tawm. Nws yog tsim nyob rau hauv xws li txoj hauv kev los txhawb tus kheej ntawm kev ntshaw thiab kev txaus siab ntawm cov neeg siv khoom, kom nws txaus siab los yuav qhov khoom / xaj ib qho kev pabcuam.
yog cov lus qhia tseem ceeb thiab cov khoom muaj feem ntsig txog cov ncauj lus ntawm Is Taws Nem. Nws coj mus rau tus neeg siv cov ntaub ntawv tsim nyog thiab muaj txiaj ntsig zoo rau nws, teev tawm qhov tseeb qhov tseeb thiab cov nuj nqis, piav qhia lossis ua qee yam. Xws li cov ntawv tshaj tawm yog ua kom ntseeg tau tias tus nyeem tau txaus siab nws txoj kev xav paub thiab pom ib qho lus teb rau nws cov lus nug.
Txawm hais tias muaj lub hom phiaj sib txawv ntawm cov ntsiab lus no, cov kev cai dav dav yuav tsum raug coj los txiav txim siab thaum tsim lawv:
1. Cov khoom siv yuav tsum tsis txhob muaj kev sau ntawv, cim sau thiab yuam kev.
2. Txhawm rau kom yooj yim rau kev nkag siab ntawm cov ntawv, nws yog qhov tsim nyog los cais nws nrog cov ntawv me, rhuav nws mus rau hauv kab lus, xaiv cov ntawv sau tsis raug, siv anchors, thiab lwm yam.
3. Ob hom ntawm cov ntsiab lus yuav tsum muaj kev teeb tsa.
4. Qhov xav tau dav dav rau cov khoom yog tus nqi siab uniqueness.
5. Kev sau ntawv yuav tsum yog ua ntej ntawm kev tshawb fawb thiab kev kawm ntawm cov ntaub ntawv tsim nyog, kev txheeb xyuas ntawm "duab kos" ntawm cov neeg tuaj saib lub hom phiaj.
Cov uas ntsuas qhov sib txawv ntawm cov ntawv yog:
- Kev nthuav qhia style. Hauv cov ntawv lag luam, txhua lo lus yog qhov tsim nyog thiab hnyav. Cov kab lus yog taub thiab tsom. Cov kab lus luv thiab luv. Kev tshaj tawm tuaj yeem tsom rau tus kheej kev ua haujlwm ntawm cov khoom, muaj cov kev txiav txim siab ntawm tus kheej thiab kev ntsuas, muaj cov xim zoo nkauj thiab nthuav qhia. Hauv cov ntawv xov xwm, qhov kev hais plaub yog ua los ntawm tus neeg thib peb, ntawm cov lus yooj yooj yim thiab siv tau. Qee qhov kev ywj pheej hauv kev sau ntawv raug tso cai: koj tuaj yeem siv epithets, hais lus hloov, siv kab lus ntev.
- Npe. Lub ncauj lus ntawm kev muag cov ntawv yuav tsum "ntes" tus nyeem ntawv, suav nrog cov ntsiab lus thiab yuav raug ntes, thawj, muaj tswv yim. Hauv nqe lus luv thiab ntu ntawm cov xov xwm kev paub, nws yog qhov yuav tsum tau ua kom pom tseeb meej qhov tseem ceeb ntawm qhov tau hais tseg.
- Cov lus kawg. Cov ntawv nyeem muag xaus nrog kev hu mus ua cov haujlwm tseem ceeb thiab muaj qhov txuas (lossis khawm): yuav, mus, xaj, sau npe, thiab lwm yam. Thaum kawg ntawm cov ntsiab lus xov xwm, lawv tau sau luv luv, muab cov ntawv dav dav, cov lus xaus.
- Cov txheeb ze mus tshawb cov lus nug. SEO optimization yog qhov yuav tsum tau ua cov ntawv luam. Hauv cov ntawv xov xwm muaj lub ntsiab ntawm kev nkag siab zoo rau lawv los ntawm tus nyeem ntawv, nws tsis yog qhov tseem ceeb uas yuav tau coj mus rau hauv qhov kev tshawb nrhiav cov lus nug.
- Txhua hom ntawv nyeem nws muaj nws tus qauv.
Saib xyuas qhov zoo sib xws thiab qhov sib txawv hauv cov ntsiab lus, koj tuaj yeem muab cov ntsiab lus hauv qab no:
- ib hom tshaj tawm hauv kev tshaj tawm, lub hom phiaj uas yog muag hauv hom "ntawm no thiab tam sim no". Lub ntsiab lus xav tau yog hu rau kev nqis tes ua (mus yuav / txiav txim, sau npe, hu xov tooj, thiab lwm yam) - hu-rau-ua (CTA). Cov hom ntawv ntawm cov ntawv yog txiav txim siab los ntawm nws cov hom (nplooj ntawv tsaws, tshaj tawm, thiab lwm yam), coj mus rau hauv tus account qhov xwm ntawm cov khoom tau raug txhawb thiab qhov tshwm sim ntawm lub hom phiaj. Tab sis tsis hais txog qhov no, cov ntawv tshaj tawm kev lag luam yog ib txwm ua kom pom tseeb: cov npe, cov txiaj ntsig thiab kev hu rau kev ua raws hom phiaj.
- cov khoom tsis yog ntawm ib qho kev tshaj tawm, tab sis ntawm qhov kev txawj xav. Nws lub hom phiaj yog los koom nrog tus nyeem ntawv hauv kev muag khoom uas yog muab nws cov ntaub ntawv txaus nyiam thiab muaj txiaj ntsig. Cov ntsiab lus tseem ceeb tshaj plaws ntawm cov ntawv yog "nqe", cov pawg lus tseem ceeb uas qhia qhov tseem ceeb ntawm qhov tau hais tseg - cov ntawv txhuas (Lead). Tus qauv ntawm tsab xov xwm tau tshwj tseg txawm hais txog qhov teeb meem thiab cov qauv ntawm kev nthuav qhia ntawm cov khoom - qhov no yog lub npe, txhuas, lub cev tseem ceeb thiab qhov kawg.
Nws yuav tsum raug sau tseg tias yog tias koj mus cuag kev sau ntawv ntawm cov ntsiab lus sau kom raug thiab raug, ces cov ntawv muag yog ib txwm muaj peev xwm dhau los ua cov ntaub ntawv tshaj tawm. Tab sis txoj cai thim rov qab tsis tas ua haujlwm. Cov ntaub ntawv xov xwm muaj feem cuam tshuam rau kev muag khoom ncaj qha thiab dhau sijhawm, txij li nws muaj cov ntsej muag zais muag.
